My name is Luciana, and I have been working in marketing since 2012. Over the years, I’ve gained extensive experience in areas such as social media management, media buying (e-commerce, lead generation, and conversions), event planning and execution, data analysis and reporting, landing page creation and strategic planning.
I’ve also had the privilege of learning from some of the top Brazilian courses and mentorship programs, specializing in strategic marketing, digital product launches, paid media and event management.
Paid Media
I’ve been working with paid media for over 10 years, managing over R$ 3 million (BRL) in ad spend across platforms like Meta Ads and Google Ads, and generating over R$ 100 million (BRL) in revenue for clients.
Some Certifications
I am certified in Google Ads and Meta Ads through Pedro Sobral’s mentorship program, where I deepened my expertise in paid traffic strategies, performance analysis, and campaign optimization.
Some Tools
- Meta Ads Facebook / Instagram
- Google Ads Search / YouTube
- Looker Studio formerly Data Studio
- Google Analytics
- Google Tag Manager
Some Results and Dashboards
Social Media Content
Beyond paid media, I have also been developing my skills in social media and creating creatives like the ones below. In my career, I successfully grew social media accounts by over 50,000 followers, driving engagement and brand awareness.
Landing Pages
In 2020, I started working with product launches, which brought a new challenge: learning how to create high-converting landing pages. Using tools like WordPress and Elementor, I designed various page templates.
Campaigns
For 8 years, I was responsible for creating and executing campaigns at the company I worked for. During this time, in close collaboration with the marketing team, we contributed to significant revenue growth and developed successful campaigns, such as the ones shown below.
SRF and OAB Launch
In these campaigns, we not only reminded students about the upcoming event but also provided tips on how to make the event more comfortable for them. For the launch campaign, we used a more aggressive copy approach, designed to spark curiosity among the students.
Forum Game
Inspired by platform games, this campaign highlighted the student’s journey during their study period. We showcased how the company stood by the student, supporting them throughout their preparation process.
Events
In addition to working with launches and paid media, I was responsible for planning and executing events for 8 years at a preparatory course. During this time, I organized over 25 large-scale events for up to 600 attendees, along with smaller events. My responsibilities included vendor management, budget control, planning and live execution of events, as well as managing the teams during event execution to ensure all steps were carried out as planned.
